About
Born and raised in sunny Southern California granted Matt Vivanco with a wide range of locations to harness his talent and expand his perspective of the scenery. At a young age, Matt was always "volunTOLD" to take pictures of family vacations, sights and scenery. He accepted the challenge but knew that photography was always more than just a "see, point, click and print" process. Every image, location and subject has its own unique energy, vibrancy and story to tell that requires a willingness to change perspective in order to capture the true beauty of the story within each moment.
“Each photograph... has its own unique story to tell that requires a willingness to change perspective in order to capture the true beauty.”
Photographs, like humans, are not all alike. We have unique qualities, traits and personalities that make us all individuals-- In the same manner, every photograph requires a change of camera settings, angle and lighting to bring out the true essence of the moment.
This is the very nature of why Matt does what he does; help others see the best that lies within each of us.
Photography isn't just a job, it's a way of connecting with your audience through the story told through your lens.
Photo by Chris Zimmerman
“Photography isn’t a job for me- it is more about a passion which allows me to genuinely connect with each person standing in front of my lens.”