About

Born and raised in sunny Southern California granted Matt Vivanco with a wide range of locations to harness his talent and expand his perspective of the scenery. At a young age, Matt was always "volunTOLD" to take pictures of family vacations, sights and scenery. He accepted the challenge but knew that photography was always more than just a "see, click and print" process. Every image, location and subject has its own unique energy, vibrancy and story to tell that requires a willingness to change perspective in order to capture the true beauty of the story within each moment.

Each photograph... has its own unique story to tell that requires a willingness to change perspective in order to see the true beauty.
— Matt Vivanco

Photographs, like humans, are not all alike. We have unique qualities, traits and personalities that make us all individuals-- In the same manner, every photograph requires a change of camera settings, angle and lighting to bring out the true essence of the moment.

This is the very nature of why Matt does what he does; help others see the beauty that lies within us all. 

Photography isn't just a job, it's a lifestyle!

Photos by Chris Zimmerman.

Photography isn’t just a job, it’s a lifestyle!
— Matt Vivanco