Born and raised in sunny Southern California granted Matt Vivanco with a wide range of locations to harness his talent and expand his perspective of the scenery. At a young age, Matt was always "volunTOLD" to take pictures of family vacations, sights and scenery. He accepted the challenge but knew that photography was always more than just a "see, point, click and print" process. Every image, location and subject has its own unique energy, vibrancy and story to tell that requires a willingness to change perspective in order to capture the true beauty of the story within each moment.
Photographs, like humans, are not all alike. We have unique qualities, traits and personalities that make us all individuals-- In the same manner, every photograph requires a change of camera settings, angle and lighting to bring out the true essence of the moment.
This is the very nature of why Matt does what he does; help others see the best that lies within each of us.
Photography isn't just a job, it's a way of connecting with your audience through the story told through your lens.
Photo by Chris Zimmerman